Cutting The BullShit

In health - In food - In Life

Hello .....

Welcome to my blog.

This is where I share what I’m noticing, questioning, and figuring out as I navigate health, business, learning, and being human.

Why I write and do what I do!

I am a practising Nutritional Therapist, and I also teach nutritional therapy. I am so passionate about my work because most people have been let down by the advice given, including me.

I didn’t arrive here from a place of perfect health or textbook answers. I came here sick, confused, and frustrated by a mainstream health narrative that promised balance while quietly making people worse. Low-fat, eat-everything-in-moderation advice nearly broke my body. Questioning it changed my life.

I specialise in Keto and Therapeutic Carbohydrate Restriction. Because it forces us to confront uncomfortable truths about metabolism, insulin, inflammation, and how deeply flawed much of our nutritional mainstream science really is.

Plus, when approached correctly, it truly can heal the body from the inside out, and it stops the endless food noise within.

My mind is not wired to accept “because that’s the guideline” as an answer. I pull systems apart. I look for contradictions. I ask why an approach is still taught when it clearly isn’t working. That instinct shows up in my clinical work, my teaching, and my writing.

Some of what I share is grounded in research. Some comes from practice. Much of it comes from standing at the intersection of science, lived experience, and pattern recognition, where real understanding lives.

Alongside health, I also work with practitioners on business, brand, and communication, because the same problem exists there, too. Shallow frameworks. Copy-paste advice. Voices that disappear into noise. And business advice that comes from the corporate world and often does not lie inside our world as holistic health practitioners, who often have many modalities and use them all to help our clients.

This blog is where I challenge the norm. In health. In business. In thinking itself.

If you are curious, sceptical, and unwilling to outsource your thinking to authority, you are in the right place.

Welcome to My Blog

A Personal Journey Welcome to my Learning Journal, a space where I’m rediscovering my passion for holistic health. Over the past 20 years, I’ve dedicated myself to learning and educating others about holistic health and in more recent years the profound connection...

Cut the Bullshit – The Brand Story

How a Domain Hunt and Pink Brand Panic Led Me to Stop Trying to Sound Professional Figuring out Me! I've been trying so bloody hard to figure out who I actually am in business. When I was working solely on my Gut-Zen business, I thought I needed to develop a more...

Candida Overgrowth

Why Your Gut Health Is Making You Sick? Why this "harmless" yeast might be the root cause of your mysterious symptoms Right, let's talk about candida. And I don't mean the basic advice you see everywhere, 'just take some probiotics, avoid sugar for a few weeks, and...

How I Healed My Autoimmune Conditions With Therapeutic Nutrition

How I went from surviving to healing This story doesn't begin here, but this is where it changes. Five months ago, I walked away from my business as it was. Here's why... This 6 year journey has been both challenging and rewarding, shaping who I am today. Back in...

My 2-Week Carnivore Diet Results: (12lbs Down)

Autoimmune | Gut Health | Hormones | Candida Right then. It’s time for an update. For anyone who read my last post, you’ll know I decided to go all-in with a strict carnivore diet.. I was at a point where even my usual keto approach wasn’t cutting it. The skin on...

Candida: The Hidden Driver of Disease?

Systemic Candida: Inflammation, Gut Health, and the Cancer Link Before you get into reading this, I really want to add some crucial information. Please do not read anything I write and decide to use it as a diagnosis or the tools I personally use for my own healing as...

Overcoming Imposter Syndrome

It's not your tech. It's not your offer. It's fear. As I was sitting in my garden in Scotland with a coffee, staring at my phone. On the screen is a website, my website, with two buttons that need changing. From "Join the Waitlist" to "Buy Now." That's it. That's...

Carnivore For Health – 3 Weeks in

The carnivore diet for autoimmune healing, gut health, and to break a weight loss stall... For the last few months, I've been a bit quieter online, although I have made a conscious effort to be back posting regularly this past week or so, and writing my blog posts,...

5 Weeks Carnivore

The Mistakes I Was Making, and The Messy Truth of My Healing Journey so far Yesterday, I was about to share my big "before and now" photos for my Carnivore journey so far. Then a memory on Facebook stopped me! A dear friend had said to me on Saturday night, You need...

6 Weeks Carnivore

The Fear, The Freedom, and The Truths My 6-week Carnivore Cheat It’s been six weeks. Six weeks of a strict, therapeutic carnivore diet. And this past week has been a perfect encapsulation of the entire messy, unpredictable, and profoundly rewarding healing journey I...

The Fire Horse Is Here: What to Do When You Feel Stuck But Ready for Change

The Snake Has Shed Its Skin, The Fire Horse Is Here Has the last year felt like wading through treacle for you?? Like you've been doing all this deep, hard, painful work on yourself and your business. Like you were stuck in hiding, and waiting for something? Something...

Meet Rebel Nova: The Pop Art Character Who Refuses to Stop Asking Questions

The Blue Girl With Pink Hair Who Refuses To Stop Asking Questions Branding | Web Design | Keto - For Coaches, Nutritionists and Business owners To explain this properly, I have to go back a wee bit and tell you about my recent holiday. As a family, we had not been on...

Leaving On A Jet Plane | Ketogenic Nutrition with Linda McClure

Right, I’m Off. But What a Bloody Summer. By the time you read this, I’ll either be packing, thinking about packing, or mentally already lying beside a pool in Spain. And I am SO ready for it. In a few days, I’m buggering off to Spain for a couple of weeks and, quite...

The Big Fat Lies

How ‘Heart-Healthy’ Diets & Seed Oils Made Us Sicker Than Ever Introduction – The Lie We’ve Been Sold For decades, we’ve been told that the key to a long, healthy life is to eat less fat, load up on whole grains, and swap butter for vegetable oils. This advice has...

Why Digestion Can Struggle on Keto

And How to Fix it Introduction I see this all the time with clients, they start cutting back on carbs, adding in more protein and healthy fats, and within a few weeks, their digestion goes haywire. Some feel bloated and uncomfortable, others suddenly find themselves...

Keto Carnivore Diet for Autoimmune Disease

An Evidence-Based Guide As a functional nutritional therapist who specialises in autoimmune diseases, my journey has been one of continuous learning and growth. While I've always stressed the importance of nutrient-rich, anti-inflammatory foods and recognised the...

6 Weeks of Carnivore: The Fear, The Freedom, and The Truths Linda McClure My 6 week Carnivore cheat

6 Weeks Carnivore

The Fear, The Freedom, and The Truths My 6-week Carnivore Cheat It’s been six weeks. Six weeks of a strict, therapeutic carnivore diet. And this past week has been a perfect encapsulation of the entire messy, unpredictable, and profoundly rewarding healing journey I...

read more...
5-Week Carnivore Update Linda McClure Cut the Bullshit In Health, in business, in life The Gut-Zen Method ™

5 Weeks Carnivore

The Mistakes I Was Making, and The Messy Truth of My Healing Journey so far Yesterday, I was about to share my big "before and now" photos for my Carnivore journey so far. Then a memory on Facebook stopped me! A dear friend had said to me on Saturday night, You need...

read more...
Carnivore-autoimmune-gut health- hormones

Carnivore For Health – 3 Weeks in

The carnivore diet for autoimmune healing, gut health, and to break a weight loss stall... For the last few months, I've been a bit quieter online, although I have made a conscious effort to be back posting regularly this past week or so, and writing my blog posts,...

read more...
Overcoming Imposter Syndrome

Overcoming Imposter Syndrome

It's not your tech. It's not your offer. It's fear. As I was sitting in my garden in Scotland with a coffee, staring at my phone. On the screen is a website, my website, with two buttons that need changing. From "Join the Waitlist" to "Buy Now." That's it. That's...

read more...
Candida inflammation cancer

Candida: The Hidden Driver of Disease?

Systemic Candida: Inflammation, Gut Health, and the Cancer Link Before you get into reading this, I really want to add some crucial information. Please do not read anything I write and decide to use it as a diagnosis or the tools I personally use for my own healing as...

read more...
carnivore diet hormones candida autoimmune health

My 2-Week Carnivore Diet Results: (12lbs Down)

Autoimmune | Gut Health | Hormones | Candida Right then. It’s time for an update. For anyone who read my last post, you’ll know I decided to go all-in with a strict carnivore diet.. I was at a point where even my usual keto approach wasn’t cutting it. The skin on...

read more...
Candida Overgrowth by Linda McClure | Aug 15, 2025 | Candida, Food is Medicine, Health, Hormones | Gut Health | Autoimmune Why Your Gut Health Is Making You Sick?

Candida Overgrowth

Why Your Gut Health Is Making You Sick? Why this "harmless" yeast might be the root cause of your mysterious symptoms Right, let's talk about candida. And I don't mean the basic advice you see everywhere, 'just take some probiotics, avoid sugar for a few weeks, and...

read more...
Cut the Bullshit – The Brand Story

Cut the Bullshit – The Brand Story

How a Domain Hunt and Pink Brand Panic Led Me to Stop Trying to Sound Professional Figuring out Me! I've been trying so bloody hard to figure out who I actually am in business. When I was working solely on my Gut-Zen business, I thought I needed to develop a more...

read more...
Welcome to My Blog

Welcome to My Blog

A Personal Journey Welcome to my Learning Journal, a space where I’m rediscovering my passion for holistic health. Over the past 20 years, I’ve dedicated myself to learning and educating others about holistic health and in more recent years the profound connection...

read more...
Why Digestion Can Struggle on Keto

Why Digestion Can Struggle on Keto

And How to Fix it Introduction I see this all the time with clients, they start cutting back on carbs, adding in more protein and healthy fats, and within a few weeks, their digestion goes haywire. Some feel bloated and uncomfortable, others suddenly find themselves...

read more...
The Big Fat Lies

The Big Fat Lies

How ‘Heart-Healthy’ Diets & Seed Oils Made Us Sicker Than Ever Introduction – The Lie We’ve Been Sold For decades, we’ve been told that the key to a long, healthy life is to eat less fat, load up on whole grains, and swap butter for vegetable oils. This advice has...

read more...

Accreditations and Professional Affiliations

nutrition-network
IPHM-accredited
active-health-group
aip-certified-coach
tquk-training

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